The fear of annoying someone and even more so, of being rejected subconsciously makes each of us look for easier ways to communicate. And opportunities to find direct answers to questions without the risk of losing persuasion.
Experts say – these subconscious fears control us and cause us to walk away from numerous attempts to actualize a purchase offer. Because of these fears, many sales professionals attempt to communicate with potential customers no more than once. And then stop trying to send triple and subsequent messages.
How to overcome the fear of rejection: tips and suggestions
It is quite possible to overcome this fear and these emotional decisions. And it will be beneficial not only for the person who is trying to find ways to persuade to buy, but also for the user himself, especially if we are talking about the target audience. Expanding competitive offerings can only have a positive effect on the quality of the product and the price of the product, service. The experts at Reply have developed detailed suggestions on how to compose and send quality, impactful second and follow up with an email. And the minimum required in this case is the simple act of following up emails, with a refined content.
1, 2, 3, 4, 5: When will the seller be heard?
Statistics show that only the fifth contact yields results. If even after that you cannot change your mind and form a positive feedback – most likely the problem is in the choice of the potential client. And not in the strategy and persistence.
So how many potential salespeople drop out after the first email that doesn’t turn into a purchase or an offer to negotiate a purchase? It turns out that almost half:
- 44% stop trying to send a second sales letter after an initial neutral attitude or rejection;
- 22% are those who abandon attempts to engage with the customer after the second time;
- 14% are hesitant to continue after three rejections;
- 12% believe they have exhausted the gift of persuasion after the fourth contact.
About 8% try to cross the line of five offers. And this is usually the deciding factor. It is in this group of remaining salespeople that there are the most who have made a contract and sold products or contracted for a service.
The most important thing is not to back down and offer new versions of the product or service. This is the most important factor in continuing the partnership and changing vendors. That is, efforts to establish a new habit will take time and effort but are feasible.
